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As Tech Integration Guide ​

Overview ​

This guide provides comprehensive information for technical integration with the Missena platform. It covers:

  1. Partner-Specific Variables: Detailed configuration parameters required for each demand partner when implementing new accounts on the Missena platform.

  2. Prebid Integration: Instructions for integrating Missena as a bidder in Prebid.js, allowing access to multiple demand partners through a single integration point.

Each section outlines the necessary variables and configuration details to ensure successful implementation. Whether you're setting up individual demand partners or implementing Prebid integration, you'll find the required parameters and important considerations here.

Demand Partners ​

This section provides the configuration details for each demand partner integrated with the Missena platform. Each partner has specific global and per-website variables that need to be configured for successful integration.

We will implement the partners with ORTB protocol. For all your partners, you need to ensure that

  • ORTB access is open for your organization
  • Credentials you are providing to us are valid for an ORTB integration and not only for Prebid Client or Prebid Server integration

We require to provide at least one credential per partner. We can manage one by site or inventory if this is necessary for your business but we recommend only one per demand partner

Criteo ​

  • Global Variables:

    • profile: The profile ID (currently set to "342").
    • networkid: The network ID (currently set to "10593").

  • Per Placement Variables:

    • tagId: The tag ID for the placement.

Equativ ​

  • Global Variables:
    • callerId: The caller ID of the EQUATIV account (currently set to "125").
    • site_id: The site ID for Missena.
    • page_id: The page ID for Missena.

Improvedigital ​

  • Global Variables:

    • partner_id: The partner ID for the account (currently set to "2157").

  • Per Format:

    • site_id: The site ID specific to each format. (currently set to "450684" for banner)
    • exchangetagid: the exchange tag ID for the format. (currently set to "22920126" for banner)

Magnite (Rubicon) ​

  • Global Variables:
    • account_id: The account ID for Magnite (currently set to "24548").
    • site_id: The site ID for Missena (currently set to "427180").
    • zone_id: The zone ID for Missena (currently set to "2436742").

Pubmatic ​

  • Global Variables:
    • pubId: The publisher ID of the pubmatic account (currently set to "162770").
    • site_id: The site ID for Missena (currently set to "1032340").
    • tag_id: The tag ID for Missena (currently set to "4864127").

Smilewanted ​

  • Global Variables:
    • zoneId: The zone ID for Missena (currently set to "missena.com_hb_display).
    • pbadslot: The ad slot ID for Missena (currently set to "msna-sticky").

Triplelift ​

  • Global Variables:
    • supplier_id: The supplier ID of the Triplelift account (currently set to "68").
    • tag_id: The tag ID for Missena (currently set to "anti-crise-ORTB-FS", "nouveautes-tele-ORTB-FS", "reducmiz-ORTB-FS", "f1only-ORTB-FS", "audiotools-ORTB-FS").

Xandr ​

  • Global Variables:

    • member_id: The global member ID for the account.

  • Per Placement Variables:

    • placement_id: The ID of the placement.

Prebid Integration ​

Overview ​

The Missena bidder adapter enables publishers to integrate with multiple demand partners through a single integration point in Prebid.js.

Requirements ​

  • Prebid.js version 9.19 or higher
  • Valid Missena API key (obtained from account manager)
  • SafeFrame should be disabled for prebid creatives

Basic Implementation ​

javascript
var adUnit = {
    code: 'your-gpt-placement-code',
    mediaTypes: {
        banner: {
            sizes: [[1, 1]]  // Size can vary based on format
        }
    },
    bids: [{
        bidder: 'missena',
        params: {
            apiKey: 'YOUR_MISSENA_API_KEY'
        }
    }]
};

Configuration Parameters ​

  • Required Parameters:
    • apiKey: Your unique Missena API key

Important Notes ​

  • The Missena bidder automatically connects to all your configured demand partners
  • SafeFrame must be disabled for proper creative rendering