Missena Docs

Direct Integration Guide ​

This guide explains how to directly integrate Missena's script into your website.

Integration Steps ​

1. Get Your Script ​

Obtain your unique Missena script with the following format:

html
<script
  type="text/javascript"
  async
  src="https://ad.missena.io/?t=PA-XXXXXXXX"
></script>

Note

Replace PA-XXXXXXXX with your unique publisher key provided by Missena. If you want to trigger other placements than dynamic footer please add the following parameter in the script:

  • Static footer: &placement=footer
  • Header: &placement=header
  • Prestitial: &placement=prestitial
  • Postitial: &placement=postitial
  • In-feed: &placement=infeed
  • In-feed small: &placement=infeed.s

Note that dynamic footer is the default placement when no placement parameter is specified.

Example with placement parameter:

html
<!-- Example for header placement -->
<script
  type="text/javascript"
  async
  src="https://ad.missena.io/?t=PA-XXXXXXXX&placement=header"
></script>

2. Add the Script to Your Pages ​

Insert the script immediately after the <head> tag on every page of your website:

html
<html>
  <head>
    <!--Missena-->
    <script
      type="text/javascript"
      async
      src="https://ad.missena.io/?t=PA-XXXXXXXX"
    ></script>
    ...
  </head>
  <body>
    ...
  </body>
</html>

Note

This applies to every placement except in-feed: those position themselves on the page, so the tag can sit in the <head>. An in-feed unit appears where you put its tag, so it is placed differently — see below.

3. In-Feed Placements ​

An in-feed ad renders in place, right after its own script element, so the tag goes in the <body> at the point where the ad should appear:

html
<html>
  <head>
    ...
  </head>
  <body>
    <h1>Today's headlines</h1>

    <p>
      Maecenas ultrices vulputate finibus. Nunc scelerisque lectus sit amet
      tellus porta, a semper nibh faucibus.
    </p>

    <!--Missena-->
    <script
      type="text/javascript"
      async
      src="https://ad.missena.io/?t=PA-XXXXXXXX&placement=infeed"
    ></script>

    <p>
      Aenean tempor eros at justo dictum, a semper ligula iaculis. Mauris
      sollicitudin arcu massa, quis sollicitudin mi tempus vitae.
    </p>
  </body>
</html>

Note

An in-feed tag placed in the <head> has no position to render at, so its ad is appended to the end of the page instead.

Several In-Feed Units on One Page ​

A page can carry more than one in-feed unit — one between each pair of articles, for example. Give each tag its own slot parameter so they stay independent:

html
<html>
  <head>
    ...
  </head>
  <body>
    <p>
      Maecenas ultrices vulputate finibus. Nunc scelerisque lectus sit amet
      tellus porta, a semper nibh faucibus.
    </p>

    <!--Missena-->
    <script
      type="text/javascript"
      async
      src="https://ad.missena.io/?t=PA-XXXXXXXX&placement=infeed&slot=1"
    ></script>

    <p>
      Aenean tempor eros at justo dictum, a semper ligula iaculis. Mauris
      sollicitudin arcu massa, quis sollicitudin mi tempus vitae.
    </p>

    <!--Missena-->
    <script
      type="text/javascript"
      async
      src="https://ad.missena.io/?t=PA-XXXXXXXX&placement=infeed&slot=2"
    ></script>

    <p>
      Curabitur blandit maximus odio, vel euismod dolor ultrices vitae. Nullam
      molestie rhoncus diam maximus ullamcorper.
    </p>
  </body>
</html>

The value may contain letters, digits, hyphens and underscores, up to 32 characters — slot=2, slot=mid-article, slot=sidebar_b. Anything else is ignored, and the tag behaves as though no slot had been given.

Note

Without slot, two tags for the same placement share one identity: the second one takes over the first one's ad, and only one ad is displayed. A single in-feed unit on the page needs no slot, and tags on different placements never need one.

Need Help? ​

If you encounter any issues during implementation, please contact your Missena account manager or support team.